Contents tagged with shopper attitudes

Shoppers want inspiration, information and British advocacy from their butchers

24 July 2025

Shoppers want inspiration, information and British advocacy from their butchers

New AHDB research aims to help butchers re-engage consumers with their counters and increase red meat demand.
Consumer insights: Optimising butchers and supermarket meat counters

13 January 2026

Consumer insights: Optimising butchers and supermarket meat counters

In the fifth instalment of our rethinking retail series, AHDB has undertaken research exploring how to optimise butchers and supermarket meat counters to best increase purchase intent
Consumer Insights: The importance of events for lamb

6 August 2024

Consumer Insights: The importance of events for lamb

How important are seasonal events for lamb demand? We explore the opportunities
Consumer Insights: The importance of events for beef

6 August 2024

Consumer Insights: The importance of events for beef

How important are seasonal events for beef demand? We explore the opportunities
Consumer Insights: The importance of events for dairy

6 August 2024

Consumer Insights: The importance of events for dairy

How important are seasonal events for dairy demand? We explore the opportunities
Consumer Insights: The importance of events for pork

6 August 2024

Consumer Insights: The importance of events for pork

How important are seasonal events for pork demand? We explore the opportunities
Consumer Insights: The importance of events for red meat and dairy

6 August 2024

Consumer Insights: The importance of events for red meat and dairy

How important are seasonal events for red meat and dairy demand? We explore the opportunities
Hierarchy level 2 – Inform on provenance and assurance

12 February 2024

Hierarchy level 2 – Inform on provenance and assurance

After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.
Hierarchy level 3 – Reassurance on environment and farming

10 May 2024

Hierarchy level 3 – Reassurance on environment and farming

Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.
Optimising Meat Labelling - Label format

12 February 2024

Optimising Meat Labelling - Label format

To try and reduce clutter on labels but still provide all the information shoppers may be looking for, QR codes are a good option.
Hierarchy level 1 – Inspire with imagery and cooking details

12 February 2024

Hierarchy level 1 – Inspire with imagery and cooking details

Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.
Hierarchy level 2 – Inform on health

12 February 2024

Hierarchy level 2 – Inform on health

After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.

© Agriculture and Horticulture Development Board 2026 | All Rights Reserved

Agriculture and Horticulture Development Board, Middlemarch Business Park, Siskin Parkway East, Coventry, CV3 4PE

×